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Branding Your Freelance Business

Faye Brown

Take Class £9.99
7 Videos (43 mins)

Introduction to Branding
Length: 00:03:54

You and Your Brand
Length: 00:08:28

Your Perfect Client
Length: 00:06:52

Questionnaire
Length: 00:07:03

Your Brand Name
Length: 00:05:59

Brand Mission Statement
Length: 00:04:54

Visual Identity
Length: 00:06:40

Course Description

The core objectives to this course will be to define your freelance business and brand. Upon completing the course you will understand who your target market is and reflect this with your brand identity. You will have written a brand mission statement that will form the foundations of your overall brand identity. This will assist you in either designing your own logo or compiling a brief for a graphic designer.

The course is tailored to creative freelancers and is delivered in a engaging and visual manner. Throughout the course you will be asked to complete tasks that you can action into your freelance business immediately so that you're learning and doing simultaneously. Should you feel overwhelmed by branding or unsure how to brand your freelance business, this course is for you.

The Expert

Faye Brown is a UK based designer with over 15 years experience in motion graphics, illustration and branding. After studying for a degree in Graphic Design at the Arts Institute at Bournemouth she pursued a career in broadcast graphics - designing title sequences, commercials and DVD menus. Clients included BBC, ITV, The Discovery Channel and O2.

For the past 6 years Faye has been a freelance designer working on a variety of branding, illustration and animation projects. She also teaches online classes in typography, design and branding.

Profiler
Profiler Console 0 Load Time 45.4ms Memory Used 4.84 MB Database 10 Queries vars & Config Files 137

Console

Memory Usage

Benchmarks

7 ms Loading Time: Base Classes
24 ms Controller Execution Time ( Elearning / Course )
45 ms Total Execution Time

Queries

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0.0004 SHOW TABLES FROM `tfadev`
0.0003 SELECT * FROM `bf_settings`Speed: 0.0003 - Possible keys: - Key Used: - Type: ALL - Rows: 58 - Extra:
0.0005 SELECT * FROM `bf_banner` WHERE `start_date` <= '2025-05-08' and `end_date` >= '2025-05-08' and `target` = 'notlogged' ORDER BY `created_on` ASCSpeed: 0.0005 - Possible keys: - Key Used: - Type: ALL - Rows: 2 - Extra: Using WHERE; Using filesort
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0.0053 Total Query Execution Time

Session User Data
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requested_page https://dev.freelanceacademy.com/course/branding-freelance
previous_page https://dev.freelanceacademy.com/course/branding-freelance

GET DATA
No GET data exists

POST DATA
No POST data exists

URI STRING
course/branding-freelance

CLASS/METHOD
elearning/course

HTTP HEADERS
HTTP_ACCEPT */*
HTTP_USER_AGENT Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION close
SERVER_PORT 443
SERVER_NAME dev.freelanceacademy.com
REMOTE_ADDR 3.139.64.42
SERVER_SOFTWARE Apache
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME /index.php
REQUEST_METHOD GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR

CONFIG VARIABLES
base_url https://dev.freelanceacademy.com/
index_page
uri_protocol AUTO
url_suffix
language english
charset UTF-8
enable_hooks true
subclass_prefix MY_
composer_autoload false
permitted_uri_chars a-z 0-9~%.:_-
allow_get_array true
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controller_trigger c
function_trigger m
directory_trigger d
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log_path /home/tfadev/application/logs/
log_file_extension
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log_date_format Y-m-d H:i:s
error_views_path
cache_path /home/tfadev/application/cache/
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encryption_key 5b0cdb043aab977437f085fb128d995cv
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sess_table_name sessions
sess_match_useragent true
sess_driver database
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cookie_prefix
cookie_domain
cookie_path /
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csrf_token_name ci_csrf_token
csrf_cookie_name ci_csrf_token
csrf_expire 7200
csrf_regenerate false
csrf_exclude_uris Array ( )
compress_output false
time_reference utc
rewrite_short_tags false
proxy_ips
bonfire.installed 1
site.default_user_timezone UM8
modules_locations Array ( [/home/tfadev/application/modules/] =&gt; ../../application/modules/ [/home/tfadev/bonfire/modules/] =&gt; ../../bonfire/modules/ )
site.backup_folder archives/
contexts Array ( [0] =&gt; content [1] =&gt; reports [2] =&gt; settings [3] =&gt; developer )
enable_activity_logging true
sparks_path ../sparks/
template.site_path /home/tfadev/public/
template.theme_paths Array ( [0] =&gt; themes )
template.default_layout index
template.ajax_layout ajax
template.use_mobile_themes false
template.default_theme school/
template.admin_theme admin
template.message_template &lt;div class=&quot;alert alert-{type} alert-dismissable&quot;&gt; &lt;button type=&quot;button&quot; class=&quot;close&quot; data-dismiss=&quot;alert&quot; aria-hidden=&quot;true&quot;&gt;&amp;times;&lt;/button&gt; &lt;div&gt;{message}&lt;/div&gt; &lt;/div&gt;
template.breadcrumb_symbol :
template.parse_views false
assets.directories Array ( [base] =&gt; assets [cache] =&gt; cache [css] =&gt; css [image] =&gt; images [js] =&gt; js [module] =&gt; module )
assets.js_opener $(document).ready(function() {
assets.js_closer });
assets.css_combine false
assets.js_combine false
assets.css_minify true
assets.js_minify true
assets.encrypt_name false
assets.encode false
assets.base_folder assets
assets.asset_folders Array ( [css] =&gt; css [js] =&gt; js [image] =&gt; images )
ui.current_shortcuts Array ( [form_save] =&gt; Array ( [description] =&gt; Save any form in the admin area. [action] =&gt; $(&quot;input[name=save]&quot;).click();return false; ) [create_new] =&gt; Array ( [description] =&gt; Create a new record in the module. [action] =&gt; window.location.href=$(&quot;a#create_new&quot;).attr(&quot;href&quot;); ) [select_all] =&gt; Array ( [description] =&gt; Select all records in an index page. [action] =&gt; $(&quot;table input[type=checkbox]&quot;).click();return false; ) [delete] =&gt; Array ( [description] =&gt; Delete the record(s). [action] =&gt; $(&quot;#delete-me.btn-danger&quot;).click(); ) [module_index] =&gt; Array ( [description] =&gt; Return to the index of the current module. [action] =&gt; window.location.href=$(&quot;a#list&quot;).attr(&quot;href&quot;); ) [goto_content] =&gt; Array ( [description] =&gt; Jump to the Content context. [action] =&gt; window.location.href=$(&quot;#tb_content&quot;).attr(&quot;href&quot;) ) [goto_reports] =&gt; Array ( [description] =&gt; Jump to the Reports context. [action] =&gt; window.location.href=$(&quot;#tb_reports&quot;).attr(&quot;href&quot;) ) [goto_settings] =&gt; Array ( [description] =&gt; Jump to the Settings context. [action] =&gt; window.location.href=$(&quot;#tb_settings&quot;).attr(&quot;href&quot;) ) [goto_developer] =&gt; Array ( [description] =&gt; Jump to the Developer context. [action] =&gt; window.location.href=$(&quot;#tb_developer&quot;).attr(&quot;href&quot;) ) )
emailer.write_to_file false
migrate.auto_core false
migrate.auto_app false
commonmark.valid_drivers Array ( [0] =&gt; Parsedown [1] =&gt; Markdown [2] =&gt; MarkdownExtra [3] =&gt; LeagueCommonMark )
commonmark.driver MarkdownExtended

Files

application.php
/home/tfadev/application/config/application.php
autoload.php
/home/tfadev/application/config/autoload.php
config.php
/home/tfadev/application/config/config.php
constants.php
/home/tfadev/application/config/constants.php
config.php
/home/tfadev/application/config/development/config.php
database.php
/home/tfadev/application/config/development/database.php
events.php
/home/tfadev/application/config/events.php
hooks.php
/home/tfadev/application/config/hooks.php
mimes.php
/home/tfadev/application/config/mimes.php
profiler.php
/home/tfadev/application/config/profiler.php
routes.php
/home/tfadev/application/config/routes.php
user_agents.php
/home/tfadev/application/config/user_agents.php
Base_Controller.php
/home/tfadev/application/core/Base_Controller.php
Front_Controller.php
/home/tfadev/application/core/Front_Controller.php
MY_Model.php
/home/tfadev/application/core/MY_Model.php
MY_Security.php
/home/tfadev/application/core/MY_Security.php
MY_form_helper.php
/home/tfadev/application/helpers/MY_form_helper.php
academy_helper.php
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App_hooks.php
/home/tfadev/application/hooks/App_hooks.php
application_lang.php
/home/tfadev/application/language/english/application_lang.php
Billingps.php
/home/tfadev/application/libraries/Billingps.php
Navmessage.php
/home/tfadev/application/libraries/Navmessage.php
Notifications.php
/home/tfadev/application/libraries/Notifications.php
Profiler.php
/home/tfadev/application/libraries/Profiler.php
banner_model.php
/home/tfadev/application/modules/banner/models/banner_model.php
Billinglib.php
/home/tfadev/application/modules/billing/libraries/Billinglib.php
Billing_credit_model.php
/home/tfadev/application/modules/billing/models/Billing_credit_model.php
Billing_model.php
/home/tfadev/application/modules/billing/models/Billing_model.php
Renewals_model.php
/home/tfadev/application/modules/billing/models/Renewals_model.php
Blog_model.php
/home/tfadev/application/modules/blog/models/Blog_model.php
Elearning.php
/home/tfadev/application/modules/elearning/controllers/Elearning.php
elearning_lang.php
/home/tfadev/application/modules/elearning/language/english/elearning_lang.php
Learn_bought_model.php
/home/tfadev/application/modules/elearning/models/Learn_bought_model.php
Learn_category_model.php
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Learn_course_model.php
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Learn_enroll_model.php
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Learn_progress_model.php
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Learn_projects_model.php
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Learn_resources_model.php
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Learn_thread_comments_model.php
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Learn_thread_model.php
/home/tfadev/application/modules/elearning/models/Learn_thread_model.php
Learn_video_model.php
/home/tfadev/application/modules/elearning/models/Learn_video_model.php
Learn_wishlist_model.php
/home/tfadev/application/modules/elearning/models/Learn_wishlist_model.php
course.php
/home/tfadev/application/modules/elearning/views/course.php
course_js.php
/home/tfadev/application/modules/elearning/views/course_js.php
emailer_lang.php
/home/tfadev/application/modules/emailer/language/english/emailer_lang.php
Emailer.php
/home/tfadev/application/modules/emailer/libraries/Emailer.php
Notifications_model.php
/home/tfadev/application/modules/people/models/Notifications_model.php
users_lang.php
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Auth.php
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User_model.php
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Base.php
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Config.php
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Controller.php
/home/tfadev/application/third_party/MX/Controller.php
Lang.php
/home/tfadev/application/third_party/MX/Lang.php
Loader.php
/home/tfadev/application/third_party/MX/Loader.php
Benchmark.php
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CodeIgniter.php
/home/tfadev/bonfire/ci3/core/CodeIgniter.php
Common.php
/home/tfadev/bonfire/ci3/core/Common.php
Config.php
/home/tfadev/bonfire/ci3/core/Config.php
Controller.php
/home/tfadev/bonfire/ci3/core/Controller.php
Hooks.php
/home/tfadev/bonfire/ci3/core/Hooks.php
Input.php
/home/tfadev/bonfire/ci3/core/Input.php
Lang.php
/home/tfadev/bonfire/ci3/core/Lang.php
Loader.php
/home/tfadev/bonfire/ci3/core/Loader.php
Log.php
/home/tfadev/bonfire/ci3/core/Log.php
Model.php
/home/tfadev/bonfire/ci3/core/Model.php
Output.php
/home/tfadev/bonfire/ci3/core/Output.php
Router.php
/home/tfadev/bonfire/ci3/core/Router.php
Security.php
/home/tfadev/bonfire/ci3/core/Security.php
URI.php
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Utf8.php
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hash.php
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mbstring.php
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password.php
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standard.php
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DB.php
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DB_driver.php
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DB_query_builder.php
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DB_result.php
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mysqli_driver.php
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mysqli_result.php
/home/tfadev/bonfire/ci3/database/drivers/mysqli/mysqli_result.php
cookie_helper.php
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date_helper.php
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directory_helper.php
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form_helper.php
/home/tfadev/bonfire/ci3/helpers/form_helper.php
language_helper.php
/home/tfadev/bonfire/ci3/helpers/language_helper.php
url_helper.php
/home/tfadev/bonfire/ci3/helpers/url_helper.php
profiler_lang.php
/home/tfadev/bonfire/ci3/language/english/profiler_lang.php
Cache.php
/home/tfadev/bonfire/ci3/libraries/Cache/Cache.php
Cache_dummy.php
/home/tfadev/bonfire/ci3/libraries/Cache/drivers/Cache_dummy.php
Driver.php
/home/tfadev/bonfire/ci3/libraries/Driver.php
Form_validation.php
/home/tfadev/bonfire/ci3/libraries/Form_validation.php
Session.php
/home/tfadev/bonfire/ci3/libraries/Session/Session.php
Session_driver.php
/home/tfadev/bonfire/ci3/libraries/Session/Session_driver.php
Session_database_driver.php
/home/tfadev/bonfire/ci3/libraries/Session/drivers/Session_database_driver.php
User_agent.php
/home/tfadev/bonfire/ci3/libraries/User_agent.php
BF_Lang.php
/home/tfadev/bonfire/core/BF_Lang.php
BF_Loader.php
/home/tfadev/bonfire/core/BF_Loader.php
BF_Model.php
/home/tfadev/bonfire/core/BF_Model.php
BF_Router.php
/home/tfadev/bonfire/core/BF_Router.php
BF_Security.php
/home/tfadev/bonfire/core/BF_Security.php
BF_date_helper.php
/home/tfadev/bonfire/helpers/BF_date_helper.php
BF_directory_helper.php
/home/tfadev/bonfire/helpers/BF_directory_helper.php
BF_form_helper.php
/home/tfadev/bonfire/helpers/BF_form_helper.php
application_helper.php
/home/tfadev/bonfire/helpers/application_helper.php
config_file_helper.php
/home/tfadev/bonfire/helpers/config_file_helper.php
Assets.php
/home/tfadev/bonfire/libraries/Assets.php
BF_Form_validation.php
/home/tfadev/bonfire/libraries/BF_Form_validation.php
Console.php
/home/tfadev/bonfire/libraries/Console.php
Events.php
/home/tfadev/bonfire/libraries/Events.php
Modules.php
/home/tfadev/bonfire/libraries/Modules.php
Route.php
/home/tfadev/bonfire/libraries/Route.php
Template.php
/home/tfadev/bonfire/libraries/Template.php
Settings_lib.php
/home/tfadev/bonfire/modules/settings/libraries/Settings_lib.php
Settings_model.php
/home/tfadev/bonfire/modules/settings/models/Settings_model.php
index.php
index.php
_sitenav.php
themes/school/_sitenav.php
footer.php
themes/school/footer.php
header.php
themes/school/header.php
index.php
themes/school/index.php
autoload.php
/home/tfadev/vendor/autoload.php
ClassLoader.php
/home/tfadev/vendor/composer/ClassLoader.php
autoload_real.php
/home/tfadev/vendor/composer/autoload_real.php
autoload_static.php
/home/tfadev/vendor/composer/autoload_static.php
platform_check.php
/home/tfadev/vendor/composer/platform_check.php
functions.php
/home/tfadev/vendor/guzzlehttp/guzzle/src/functions.php
functions_include.php
/home/tfadev/vendor/guzzlehttp/guzzle/src/functions_include.php
functions.php
/home/tfadev/vendor/guzzlehttp/promises/src/functions.php
functions_include.php
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functions.php
/home/tfadev/vendor/guzzlehttp/psr7/src/functions.php
functions_include.php
/home/tfadev/vendor/guzzlehttp/psr7/src/functions_include.php
getallheaders.php
/home/tfadev/vendor/ralouphie/getallheaders/src/getallheaders.php
bootstrap.php
/home/tfadev/vendor/symfony/polyfill-intl-idn/bootstrap.php
bootstrap.php
/home/tfadev/vendor/symfony/polyfill-intl-normalizer/bootstrap.php
Php72.php
/home/tfadev/vendor/symfony/polyfill-php72/Php72.php
bootstrap.php
/home/tfadev/vendor/symfony/polyfill-php72/bootstrap.php