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Master Search and Social Media Optimisation (SEO)

Deltina Hay

Take Class £19.99
15 Videos (2H30 mins)

Search and Social Media: Optimization Essentials
Length: 00:06:06

How to Get Found
Length: 00:06:58

Where to Get Found
Length: 00:09:08

Preparing Keywords
Length: 00:12:27

Optimizing for Search Engines
Length: 00:10:31

Optimizing for Social Networks
Length: 00:12:25

Other Social Media Platforms
Length: 00:10:50

Optimizing for the Mobile Web
Length: 00:11:45

Creating Sharable Content
Length: 00:10:08

Making Content Easy to Share
Length: 00:10:48

Optimizing with Open Graph
Length: 00:11:02

Google Authorship
Length: 00:08:37

Rich Snippets and Microdata
Length: 00:07:44

Twitter Cards and Rich Pins
Length: 00:12:26

Developing an Optimization Framework
Length: 00:09:08

Course Description

Learn SEO

The Expert

Deltina is the author of The Social Media Survival Guide, The Bootstrapper’s Guide to the Mobile Web, and The Bootstrapper’s Guide to the New Search Optimization. She is a veteran Web developer, publisher, and a pioneer of social media and online marketing, especially as it applies to small business and the publishing industry. Deltina developed and taught the graduate, social media certificate program for Drury University. Her first book, The Social Media Survival Guide, is used as a text in countless colleges and universities, worldwide. This book was one of the first comprehensive books on social media tools, tactics, and strategies, and is soon to be released in its third edition.

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Profiler
Profiler Console 0 Load Time 76.9ms Memory Used 4.9 MB Database 10 Queries vars & Config Files 137

Console

Memory Usage

Benchmarks

12 ms Loading Time: Base Classes
40 ms Controller Execution Time ( Elearning / Course )
77 ms Total Execution Time

Queries

0.0004 SELECT GET_LOCK('bc3df5bfa1f6733aa82c5e01c2d65d2e', 300) AS ci_session_lockSpeed: 0.0004 - Possible keys: - Key Used: - Type: - Rows: - Extra: No tables used
0.0007 SELECT `data` FROM `bf_ci3_sessions` WHERE `id` = '98eebd1026e88d486adec31f753c57ac33a3cf40'Speed: 0.0007 - Possible keys: - Key Used: - Type: - Rows: - Extra: Impossible WHERE noticed after reading const tables
0.0007 SHOW TABLES FROM `tfadev`
0.0006 SELECT * FROM `bf_settings`Speed: 0.0006 - Possible keys: - Key Used: - Type: ALL - Rows: 58 - Extra:
0.0006 SELECT * FROM `bf_banner` WHERE `start_date` <= '2025-05-07' and `end_date` >= '2025-05-07' and `target` = 'notlogged' ORDER BY `created_on` ASCSpeed: 0.0006 - Possible keys: - Key Used: - Type: ALL - Rows: 2 - Extra: Using WHERE; Using filesort
0.0009 SELECT * FROM `bf_learn_course` WHERE `featured` = 1 GROUP BY `bf_learn_course`.`id` ORDER BY `bf_learn_course`.`id` DESC LIMIT 6Speed: 0.0009 - Possible keys: - Key Used: PRIMARY - Type: index - Rows: 6 - Extra: Using WHERE
0.0017 SELECT `bf_blog`.*, `bf_blog_categories`.`hidden` FROM `bf_blog` LEFT JOIN `bf_blog_category_link` ON `bf_blog`.`id` = `bf_blog_category_link`.`blog_id` LEFT JOIN `bf_blog_categories` ON `category_id` =`bf_blog_categories`.`id` WHERE `published` = 1 and `bf_blog_categories`.`hidden` =0 and `bf_blog`.`deleted` =0 ORDER BY `published_on` DESC, `created_on` DESC LIMIT 4
0.0012 SELECT `bf_learn_course`.*, `bf_users`.`display_name`, `bf_users`.`slug` AS `user_slug`, `bf_users`.`image` AS `user_image`, `bio`, `mentor` FROM `bf_learn_course` JOIN `bf_users` ON `bf_users`.`id` = `bf_learn_course`.`user_id` WHERE `bf_learn_course`.`slug` = 'seo-freelancer'Speed: 0.0012 - Possible keys: - Key Used: - Type: ALL - Rows: 22 - Extra: Using WHERE
0.0012 SELECT * FROM `bf_learn_video` WHERE `course_id` = '17' ORDER BY `sortorder` ASCSpeed: 0.0012 - Possible keys: - Key Used: - Type: ALL - Rows: 454 - Extra: Using WHERE; Using filesort
0.0009 SELECT `bf_learn_course`.*, `bf_users`.`display_name`, `bf_users`.`image` AS `user_image` FROM `bf_learn_course` JOIN `bf_users` ON `bf_users`.`id` = `bf_learn_course`.`user_id` WHERE `category_id` = '5' and `bf_learn_course`.`published` = 1 and `bf_learn_course`.`id` != '17' LIMIT 4Speed: 0.0009 - Possible keys: PRIMARY - Key Used: PRIMARY - Type: range - Rows: 20 - Extra: Using WHERE
0.0088 Total Query Execution Time

Session User Data
__ci_last_regenerate 1746639012
requested_page https://dev.freelanceacademy.com/course/seo-freelancer
previous_page https://dev.freelanceacademy.com/course/seo-freelancer

GET DATA
No GET data exists

POST DATA
No POST data exists

URI STRING
course/seo-freelancer

CLASS/METHOD
elearning/course

HTTP HEADERS
HTTP_ACCEPT */*
HTTP_USER_AGENT Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION close
SERVER_PORT 443
SERVER_NAME dev.freelanceacademy.com
REMOTE_ADDR 13.59.149.79
SERVER_SOFTWARE Apache
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME /index.php
REQUEST_METHOD GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR

CONFIG VARIABLES
base_url https://dev.freelanceacademy.com/
index_page
uri_protocol AUTO
url_suffix
language english
charset UTF-8
enable_hooks true
subclass_prefix MY_
composer_autoload false
permitted_uri_chars a-z 0-9~%.:_-
allow_get_array true
enable_query_strings false
controller_trigger c
function_trigger m
directory_trigger d
log_threshold 0
log_path /home/tfadev/application/logs/
log_file_extension
log_file_permissions 420
log_date_format Y-m-d H:i:s
error_views_path
cache_path /home/tfadev/application/cache/
cache_query_string false
encryption_key 5b0cdb043aab977437f085fb128d995cv
sess_cookie_name bf_session
sess_expiration 7200
sess_time_to_update 300
sess_match_ip false
sess_expire_on_close false
sess_encrypt_cookie false
sess_use_database false
sess_table_name sessions
sess_match_useragent true
sess_driver database
sess_regenerate_destroy false
sess_save_path ci3_sessions
cookie_prefix
cookie_domain
cookie_path /
cookie_secure false
cookie_httponly false
standardize_newlines false
global_xss_filtering false
csrf_protection true
csrf_token_name ci_csrf_token
csrf_cookie_name ci_csrf_token
csrf_expire 7200
csrf_regenerate false
csrf_exclude_uris Array ( )
compress_output false
time_reference utc
rewrite_short_tags false
proxy_ips
bonfire.installed 1
site.default_user_timezone UM8
modules_locations Array ( [/home/tfadev/application/modules/] =&gt; ../../application/modules/ [/home/tfadev/bonfire/modules/] =&gt; ../../bonfire/modules/ )
site.backup_folder archives/
contexts Array ( [0] =&gt; content [1] =&gt; reports [2] =&gt; settings [3] =&gt; developer )
enable_activity_logging true
sparks_path ../sparks/
template.site_path /home/tfadev/public/
template.theme_paths Array ( [0] =&gt; themes )
template.default_layout index
template.ajax_layout ajax
template.use_mobile_themes false
template.default_theme school/
template.admin_theme admin
template.message_template &lt;div class=&quot;alert alert-{type} alert-dismissable&quot;&gt; &lt;button type=&quot;button&quot; class=&quot;close&quot; data-dismiss=&quot;alert&quot; aria-hidden=&quot;true&quot;&gt;&amp;times;&lt;/button&gt; &lt;div&gt;{message}&lt;/div&gt; &lt;/div&gt;
template.breadcrumb_symbol :
template.parse_views false
assets.directories Array ( [base] =&gt; assets [cache] =&gt; cache [css] =&gt; css [image] =&gt; images [js] =&gt; js [module] =&gt; module )
assets.js_opener $(document).ready(function() {
assets.js_closer });
assets.css_combine false
assets.js_combine false
assets.css_minify true
assets.js_minify true
assets.encrypt_name false
assets.encode false
assets.base_folder assets
assets.asset_folders Array ( [css] =&gt; css [js] =&gt; js [image] =&gt; images )
ui.current_shortcuts Array ( [form_save] =&gt; Array ( [description] =&gt; Save any form in the admin area. [action] =&gt; $(&quot;input[name=save]&quot;).click();return false; ) [create_new] =&gt; Array ( [description] =&gt; Create a new record in the module. [action] =&gt; window.location.href=$(&quot;a#create_new&quot;).attr(&quot;href&quot;); ) [select_all] =&gt; Array ( [description] =&gt; Select all records in an index page. [action] =&gt; $(&quot;table input[type=checkbox]&quot;).click();return false; ) [delete] =&gt; Array ( [description] =&gt; Delete the record(s). [action] =&gt; $(&quot;#delete-me.btn-danger&quot;).click(); ) [module_index] =&gt; Array ( [description] =&gt; Return to the index of the current module. [action] =&gt; window.location.href=$(&quot;a#list&quot;).attr(&quot;href&quot;); ) [goto_content] =&gt; Array ( [description] =&gt; Jump to the Content context. [action] =&gt; window.location.href=$(&quot;#tb_content&quot;).attr(&quot;href&quot;) ) [goto_reports] =&gt; Array ( [description] =&gt; Jump to the Reports context. [action] =&gt; window.location.href=$(&quot;#tb_reports&quot;).attr(&quot;href&quot;) ) [goto_settings] =&gt; Array ( [description] =&gt; Jump to the Settings context. [action] =&gt; window.location.href=$(&quot;#tb_settings&quot;).attr(&quot;href&quot;) ) [goto_developer] =&gt; Array ( [description] =&gt; Jump to the Developer context. [action] =&gt; window.location.href=$(&quot;#tb_developer&quot;).attr(&quot;href&quot;) ) )
emailer.write_to_file false
migrate.auto_core false
migrate.auto_app false
commonmark.valid_drivers Array ( [0] =&gt; Parsedown [1] =&gt; Markdown [2] =&gt; MarkdownExtra [3] =&gt; LeagueCommonMark )
commonmark.driver MarkdownExtended

Files

application.php
/home/tfadev/application/config/application.php
autoload.php
/home/tfadev/application/config/autoload.php
config.php
/home/tfadev/application/config/config.php
constants.php
/home/tfadev/application/config/constants.php
config.php
/home/tfadev/application/config/development/config.php
database.php
/home/tfadev/application/config/development/database.php
events.php
/home/tfadev/application/config/events.php
hooks.php
/home/tfadev/application/config/hooks.php
mimes.php
/home/tfadev/application/config/mimes.php
profiler.php
/home/tfadev/application/config/profiler.php
routes.php
/home/tfadev/application/config/routes.php
user_agents.php
/home/tfadev/application/config/user_agents.php
Base_Controller.php
/home/tfadev/application/core/Base_Controller.php
Front_Controller.php
/home/tfadev/application/core/Front_Controller.php
MY_Model.php
/home/tfadev/application/core/MY_Model.php
MY_Security.php
/home/tfadev/application/core/MY_Security.php
MY_form_helper.php
/home/tfadev/application/helpers/MY_form_helper.php
academy_helper.php
/home/tfadev/application/helpers/academy_helper.php
App_hooks.php
/home/tfadev/application/hooks/App_hooks.php
application_lang.php
/home/tfadev/application/language/english/application_lang.php
Billingps.php
/home/tfadev/application/libraries/Billingps.php
Navmessage.php
/home/tfadev/application/libraries/Navmessage.php
Notifications.php
/home/tfadev/application/libraries/Notifications.php
Profiler.php
/home/tfadev/application/libraries/Profiler.php
banner_model.php
/home/tfadev/application/modules/banner/models/banner_model.php
Billinglib.php
/home/tfadev/application/modules/billing/libraries/Billinglib.php
Billing_credit_model.php
/home/tfadev/application/modules/billing/models/Billing_credit_model.php
Billing_model.php
/home/tfadev/application/modules/billing/models/Billing_model.php
Renewals_model.php
/home/tfadev/application/modules/billing/models/Renewals_model.php
Blog_model.php
/home/tfadev/application/modules/blog/models/Blog_model.php
Elearning.php
/home/tfadev/application/modules/elearning/controllers/Elearning.php
elearning_lang.php
/home/tfadev/application/modules/elearning/language/english/elearning_lang.php
Learn_bought_model.php
/home/tfadev/application/modules/elearning/models/Learn_bought_model.php
Learn_category_model.php
/home/tfadev/application/modules/elearning/models/Learn_category_model.php
Learn_course_model.php
/home/tfadev/application/modules/elearning/models/Learn_course_model.php
Learn_enroll_model.php
/home/tfadev/application/modules/elearning/models/Learn_enroll_model.php
Learn_progress_model.php
/home/tfadev/application/modules/elearning/models/Learn_progress_model.php
Learn_projects_model.php
/home/tfadev/application/modules/elearning/models/Learn_projects_model.php
Learn_resources_model.php
/home/tfadev/application/modules/elearning/models/Learn_resources_model.php
Learn_thread_comments_model.php
/home/tfadev/application/modules/elearning/models/Learn_thread_comments_model.php
Learn_thread_model.php
/home/tfadev/application/modules/elearning/models/Learn_thread_model.php
Learn_video_model.php
/home/tfadev/application/modules/elearning/models/Learn_video_model.php
Learn_wishlist_model.php
/home/tfadev/application/modules/elearning/models/Learn_wishlist_model.php
course.php
/home/tfadev/application/modules/elearning/views/course.php
course_js.php
/home/tfadev/application/modules/elearning/views/course_js.php
emailer_lang.php
/home/tfadev/application/modules/emailer/language/english/emailer_lang.php
Emailer.php
/home/tfadev/application/modules/emailer/libraries/Emailer.php
Notifications_model.php
/home/tfadev/application/modules/people/models/Notifications_model.php
users_lang.php
/home/tfadev/application/modules/users/language/english/users_lang.php
Auth.php
/home/tfadev/application/modules/users/libraries/Auth.php
User_model.php
/home/tfadev/application/modules/users/models/User_model.php
Base.php
/home/tfadev/application/third_party/MX/Base.php
Config.php
/home/tfadev/application/third_party/MX/Config.php
Controller.php
/home/tfadev/application/third_party/MX/Controller.php
Lang.php
/home/tfadev/application/third_party/MX/Lang.php
Loader.php
/home/tfadev/application/third_party/MX/Loader.php
Benchmark.php
/home/tfadev/bonfire/ci3/core/Benchmark.php
CodeIgniter.php
/home/tfadev/bonfire/ci3/core/CodeIgniter.php
Common.php
/home/tfadev/bonfire/ci3/core/Common.php
Config.php
/home/tfadev/bonfire/ci3/core/Config.php
Controller.php
/home/tfadev/bonfire/ci3/core/Controller.php
Hooks.php
/home/tfadev/bonfire/ci3/core/Hooks.php
Input.php
/home/tfadev/bonfire/ci3/core/Input.php
Lang.php
/home/tfadev/bonfire/ci3/core/Lang.php
Loader.php
/home/tfadev/bonfire/ci3/core/Loader.php
Log.php
/home/tfadev/bonfire/ci3/core/Log.php
Model.php
/home/tfadev/bonfire/ci3/core/Model.php
Output.php
/home/tfadev/bonfire/ci3/core/Output.php
Router.php
/home/tfadev/bonfire/ci3/core/Router.php
Security.php
/home/tfadev/bonfire/ci3/core/Security.php
URI.php
/home/tfadev/bonfire/ci3/core/URI.php
Utf8.php
/home/tfadev/bonfire/ci3/core/Utf8.php
hash.php
/home/tfadev/bonfire/ci3/core/compat/hash.php
mbstring.php
/home/tfadev/bonfire/ci3/core/compat/mbstring.php
password.php
/home/tfadev/bonfire/ci3/core/compat/password.php
standard.php
/home/tfadev/bonfire/ci3/core/compat/standard.php
DB.php
/home/tfadev/bonfire/ci3/database/DB.php
DB_driver.php
/home/tfadev/bonfire/ci3/database/DB_driver.php
DB_query_builder.php
/home/tfadev/bonfire/ci3/database/DB_query_builder.php
DB_result.php
/home/tfadev/bonfire/ci3/database/DB_result.php
mysqli_driver.php
/home/tfadev/bonfire/ci3/database/drivers/mysqli/mysqli_driver.php
mysqli_result.php
/home/tfadev/bonfire/ci3/database/drivers/mysqli/mysqli_result.php
cookie_helper.php
/home/tfadev/bonfire/ci3/helpers/cookie_helper.php
date_helper.php
/home/tfadev/bonfire/ci3/helpers/date_helper.php
directory_helper.php
/home/tfadev/bonfire/ci3/helpers/directory_helper.php
form_helper.php
/home/tfadev/bonfire/ci3/helpers/form_helper.php
language_helper.php
/home/tfadev/bonfire/ci3/helpers/language_helper.php
url_helper.php
/home/tfadev/bonfire/ci3/helpers/url_helper.php
profiler_lang.php
/home/tfadev/bonfire/ci3/language/english/profiler_lang.php
Cache.php
/home/tfadev/bonfire/ci3/libraries/Cache/Cache.php
Cache_dummy.php
/home/tfadev/bonfire/ci3/libraries/Cache/drivers/Cache_dummy.php
Driver.php
/home/tfadev/bonfire/ci3/libraries/Driver.php
Form_validation.php
/home/tfadev/bonfire/ci3/libraries/Form_validation.php
Session.php
/home/tfadev/bonfire/ci3/libraries/Session/Session.php
Session_driver.php
/home/tfadev/bonfire/ci3/libraries/Session/Session_driver.php
Session_database_driver.php
/home/tfadev/bonfire/ci3/libraries/Session/drivers/Session_database_driver.php
User_agent.php
/home/tfadev/bonfire/ci3/libraries/User_agent.php
BF_Lang.php
/home/tfadev/bonfire/core/BF_Lang.php
BF_Loader.php
/home/tfadev/bonfire/core/BF_Loader.php
BF_Model.php
/home/tfadev/bonfire/core/BF_Model.php
BF_Router.php
/home/tfadev/bonfire/core/BF_Router.php
BF_Security.php
/home/tfadev/bonfire/core/BF_Security.php
BF_date_helper.php
/home/tfadev/bonfire/helpers/BF_date_helper.php
BF_directory_helper.php
/home/tfadev/bonfire/helpers/BF_directory_helper.php
BF_form_helper.php
/home/tfadev/bonfire/helpers/BF_form_helper.php
application_helper.php
/home/tfadev/bonfire/helpers/application_helper.php
config_file_helper.php
/home/tfadev/bonfire/helpers/config_file_helper.php
Assets.php
/home/tfadev/bonfire/libraries/Assets.php
BF_Form_validation.php
/home/tfadev/bonfire/libraries/BF_Form_validation.php
Console.php
/home/tfadev/bonfire/libraries/Console.php
Events.php
/home/tfadev/bonfire/libraries/Events.php
Modules.php
/home/tfadev/bonfire/libraries/Modules.php
Route.php
/home/tfadev/bonfire/libraries/Route.php
Template.php
/home/tfadev/bonfire/libraries/Template.php
Settings_lib.php
/home/tfadev/bonfire/modules/settings/libraries/Settings_lib.php
Settings_model.php
/home/tfadev/bonfire/modules/settings/models/Settings_model.php
index.php
index.php
_sitenav.php
themes/school/_sitenav.php
footer.php
themes/school/footer.php
header.php
themes/school/header.php
index.php
themes/school/index.php
autoload.php
/home/tfadev/vendor/autoload.php
ClassLoader.php
/home/tfadev/vendor/composer/ClassLoader.php
autoload_real.php
/home/tfadev/vendor/composer/autoload_real.php
autoload_static.php
/home/tfadev/vendor/composer/autoload_static.php
platform_check.php
/home/tfadev/vendor/composer/platform_check.php
functions.php
/home/tfadev/vendor/guzzlehttp/guzzle/src/functions.php
functions_include.php
/home/tfadev/vendor/guzzlehttp/guzzle/src/functions_include.php
functions.php
/home/tfadev/vendor/guzzlehttp/promises/src/functions.php
functions_include.php
/home/tfadev/vendor/guzzlehttp/promises/src/functions_include.php
functions.php
/home/tfadev/vendor/guzzlehttp/psr7/src/functions.php
functions_include.php
/home/tfadev/vendor/guzzlehttp/psr7/src/functions_include.php
getallheaders.php
/home/tfadev/vendor/ralouphie/getallheaders/src/getallheaders.php
bootstrap.php
/home/tfadev/vendor/symfony/polyfill-intl-idn/bootstrap.php
bootstrap.php
/home/tfadev/vendor/symfony/polyfill-intl-normalizer/bootstrap.php
Php72.php
/home/tfadev/vendor/symfony/polyfill-php72/Php72.php
bootstrap.php
/home/tfadev/vendor/symfony/polyfill-php72/bootstrap.php